ARt Direction + Development

That’s Novel

Located in a revitalized industrial park, That’s Novel used book shop was looking for a website where both local readers and “Bookstagramers” alike could unite. The design direction for this project came from comic books and an era where readers would wait in line for an anticipated release. The scrolling marquees, animated CTA “Shop” bookmark, and dotted designs mirror shop owner Alyssa’s passion for sharing the joy of reading.